Selling in Bend & Central Oregon
Selling well starts before your home ever hits the market.
The right preparation, thoughtful positioning, and a clear plan can change how buyers see your home and how confidently you navigate the sale.
I’m Shelise Murray, a Works Real Estate broker. I help Central Oregon sellers make purposeful decisions from the first walkthrough through negotiations, closing, and the move that comes next.
Start with what matters
A plan for your property.
A strategy for your next chapter.
Your timing, priorities, and comfort with the process should shape the sale. We begin by understanding the home, the market around it, and what you need the move to accomplish.
Prepare with purpose
Before you remodel or make a long repair list, we identify what deserves attention. We prioritize maintenance, presentation, cleaning, and selective improvements based on likely buyer impact, cost, and your available time.
Price with perspective
Recent comparable sales are part of the picture. We also examine current competition, condition, distinctive features, and buyer alternatives to build a pricing strategy grounded in evidence.
Position the opportunity
What makes the property meaningful to the right buyer? We connect its features with the way someone could live there, while presenting its details accurately and anticipating the questions buyers may ask.
Thoughtful presentation. Purposeful exposure.
Marketing that gives buyers a reason to look closer.
A strong listing does more than attract attention. It helps the right buyers understand the home, picture its possibilities, and find the information they need to take the next step.
Present the home clearly
Professional photography, video, Matterport tours, and floorplans can help buyers understand the spaces and flow. Styling guidance and a preparation timeline help the home feel ready when the camera arrives.
Reach relevant buyers
We align the property story, MLS information, digital distribution, social promotion, agent outreach, signage, and appropriate open house opportunities with the home’s likely audience.
Listen and respond
Showing activity, feedback, available engagement data, and competing listings help us evaluate the response. You receive context and recommendations, not a collection of unexplained numbers.
The media, staging, advertising, and event plan is tailored to the property and the marketing package we agree on. Specific services, costs, and availability are confirmed before launch.
Backed by Works Real Estate
Personal attention.
A broader support system.
I bring experience in residential sales, the mortgage industry, property management, leadership, and agent coaching to the questions behind your sale.
Works Real Estate adds a collaborative network, systems, and marketing resources. That support helps me coordinate the details, seek additional perspective when it is useful, and keep refining the service you receive.
Get to know the experience behind your sale
When an offer arrives
Look beyond the headline price.
The best outcome is shaped by the entire agreement. I help you compare the terms, recognize tradeoffs, and negotiate around your priorities.
The financial picture
Purchase price, financing and down payment, earnest money, concessions, and estimated net proceeds all belong in the comparison.
The path to closing
Inspection, financing, appraisal, and other contingencies affect the transaction. We evaluate the terms and available information without treating any offer as a guaranteed closing.
The fit for your life
Closing dates, possession, moving logistics, and a related purchase can matter just as much as another number on the page.
A clear sequence, with support throughout
From first walkthrough to your next move
Getting under contract is an important milestone. Keeping the details moving afterward is part of the work, too.
Clarify your goals
Discuss timing, property details, likely preparation, representation terms, and what the sale needs to make possible.
Prepare and position
Build a practical timeline, gather records and disclosures, coordinate agreed services, and refine the pricing and marketing plan.
Launch thoughtfully
Bring the listing to market with accurate details and purposeful presentation. Plan access and communication so you know what to expect.
Evaluate the response
Review activity, feedback, and competing properties. Decide whether presentation, access, promotion, or price needs adjustment.
Compare and negotiate offers
Look at the complete terms and estimated proceeds, then negotiate the agreement with your priorities in view.
Navigate inspections
Coordinate access, review requests, and consider repair or credit negotiations within the contract. Bring in qualified specialists when needed.
Track appraisal, financing & title
Stay connected with the buyer’s side, title, and escrow as conditions and deadlines are addressed. Resolve questions early where possible.
Close and transition
Coordinate final obligations, signing, funds, and agreed possession. Align the handoff with your moving plan and any related purchase.
For properties and situations with more to consider
Complexity deserves a thoughtful plan.
An unusual property or a significant life transition does not call for a generic checklist. We identify the questions early and involve the right professionals.
Acreage, rural homes & land
Gather information about access, easements, well and septic systems, water rights, utilities, zoning, and permitted uses. We organize what is known and identify what buyers may need to verify with the relevant agencies and specialists.
Manufactured, luxury & distinctive properties
Property type can change the buyer pool, financing considerations, comparable sales, and presentation strategy. We explain the home’s distinctive value while making its important details easier to understand.
Investment & tenant-occupied properties
Coordinate property information, lease documentation, access, and timing carefully. Your attorney or property manager should confirm applicable tenancy and notice requirements; your tax adviser should address tax planning before decisions are made.
Inherited property, divorce & other transitions
Clarify ownership, decision-making authority, communication, and the professionals already involved. I focus on the sale and its logistics while attorneys and tax advisers guide issues within their scope.
Condition, permits & unresolved questions
Acknowledge issues and gather useful records before buyers have to piece the story together. We discuss evaluation and presentation options, with contractors, inspectors, title professionals, and planning officials providing the answers within their expertise.
The experience matters
“Shelise has helped us buy and sell multiple homes here in Bend.”
Colette Schuchardt · Google review excerpt
Read more client experiencesAnswers before you list
Selling a home in Central Oregon: FAQs
What should I do before listing my home in Central Oregon?
Start with a walkthrough and a conversation about your goals, timing, and budget before spending money on improvements. We will identify preparation priorities, gather property information, and build a launch plan around the home and your circumstances.
How do you determine the right asking price?
I compare relevant recent sales, current competition, property condition, location, features, and buyer alternatives. We discuss a supported price range and positioning strategy rather than relying on an automated estimate or a price per square foot alone.
Which improvements are worth making before I sell?
The useful improvements depend on your home, budget, timing, and competing listings. Cleaning, presentation, maintenance, and selective repairs may matter more than a major remodel. We weigh likely buyer impact against cost and disruption without promising a fixed return.
Do I need to stage my home?
Not every property needs the same level of staging. We can start with editing furniture, improving light, and styling key spaces, then decide whether additional staging services make sense. Scope, provider availability, and costs should be agreed before work begins.
What marketing will my home receive?
We build a property-specific plan that connects preparation, visual presentation, listing information, distribution, and follow-up. Photography, video, Matterport tours, floorplans, signage, and open houses are tools we consider based on the home and the agreed marketing package.
How will I know whether the listing strategy is working?
We review showing activity, buyer and agent feedback, available engagement information, competing inventory, and changes in the market. I explain what the response may mean and recommend adjustments when the evidence supports them.
Should I accept the offer with the highest price?
The strongest offer depends on your priorities and the full terms. Compare financing, earnest money, contingencies, appraisal provisions, concessions, closing dates, possession, and the likelihood of reaching closing, along with the purchase price.
Can I sell my current home and buy another at the same time?
Yes, and early coordination matters. We can compare sale and purchase timing, possible contingencies, possession arrangements, and lender-approved financing options before choosing a sequence that fits your needs and risk tolerance.
What if my property has tenants or involves an inheritance or divorce?
We begin by identifying the people, documents, deadlines, and professional advice the situation requires. I coordinate the real estate work while your attorney, tax adviser, property manager, or other appropriate professional addresses legal, tax, and tenancy questions.
What costs should I expect when selling?
Your costs can include negotiated brokerage compensation, title and escrow charges, loan payoffs, prorations, preparation expenses, and any agreed buyer concessions. We can request an estimated net sheet and update it as the terms become clearer. Actual proceeds depend on the final transaction.
A useful first step
Let’s talk through your selling plan.
You don’t need to have your home ready or your timeline settled to start a conversation. Share what you’re considering, whether it’s preparing your home, understanding pricing, or coordinating your next move. I’ll follow up within 24 business hours so we can talk through your priorities, questions, and the next useful step.
Shelise Murray is an Oregon real estate broker with Works Real Estate, helping sellers in Bend, Redmond, Sisters, Sunriver, La Pine, Tumalo, Terrebonne, Powell Butte, and throughout Central Oregon.